The imaginative application of artificial intelligence

The imaginative application of artificial intelligence.

Harnessing AI’s capabilities and power to create ground-breaking ideas, design remarkable services, and pioneering solutions.

Generative Store

The Generative Store ↘

Google

Goodnes Case 01

Nestlé Goodnes ↘

Nestlé

The Room ↘

Nike x Kylian Mbappé

16 09 NotCo

Natural life expectancy ↘

NotCo

It’s What’s Inside: The Game ↘

Netflix

01-uber-watch-it-to-ride-16x9-VEICULOS-EN

Watch it to Ride ↘

Uber

COREWEAVE AKQA 01 HEADER

Unlocking AI’s full potential ↘

CoreWeave

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A Journey to the Unknown ↘

AKQA

Serena Williams Hero

Never Done Evolving ↘

Nike

IBM HC card

The future, fully optimised ↘

IBM Hybrid Cloud

AI.io thumb

Talent, meet opportunity ↘

ai.io

mParticle Hero

The joy of being known ↘

mParticle

COKE SOUNDZ HERO-thumb

Coke SoundZ ↘

Coca-Cola

Hello Billy Thumbnail

Hello Billy ↘

General Motors

Hey Pi - Ad 2

Hey Pi ↘

Inflection AI

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Breaking open the black box ↘

IBM

Fixmas work card

Fixmas ↘

AKQA

Sans Sugar-OOH 01 thumb

Sans Sugar ↘

Coke Zero

BRAIN BLUE BG 1

MindArt ↘

Lundbeck

Infosys Hero

Champions Evolve ↘

Infosys

GoFundMe - hero image

Help Changes Everything ↘

GoFundMe

action audio hero

Action Audio ↘

Tennis Australia

Fields Hero

FIELDS ↘

Science Gallery Melbourne

A woman with smooth skin and glossy pink lips looks at the camera against a pink background; the image is split down the center, showing different makeup looks on each half of her face.

The perfect match ↘

L’Oréal Paris

TUFS-hero

The [uncertain] Four Seasons ↘

Vivaldi

A person stands on dry ground pulling on a rope attached to a large, colorful hot air balloon lying deflated on the ground, with stripes in orange, yellow, red, blue, and white. The scene is set outdoors in daylight.

Business growth modeling ↘

Paul Smith

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Human and Machine ↘

Neuromuscle

RGBlack hero

Reframing the Greatness of Black ↘

AKQA

speedgate-image1

Speedgate ↘

AKQA

thumb site akqa - coca cola creations

Taste the Transformation ↘

Coca-Cola x Rosalía

Three smartphone screens display a medical questionnaire app with minimalist blue, white, and black backgrounds, asking users about their primary concern and if they are the patient, and thanking them for completing information.

The future of medicine ↘

Mayo Clinic

IBM Museum of the Unseen-image1

Museum of the Unseen ↘

IBM

Levi's The Hall of Distractions-img1

Hall of Distractions ↘

Levi’s x Jacquard by Google

IBM watsonBrandTool

Brand identity evolution ↘

IBM Watson

Coastguard-New-Zealand-main-image

Search & Rescue Forecast ↘

Coastguard New Zealand

IBM Watson health-hero

Watson Health Payer ↘

IBM

Climate Council hero image

Chatbot ↘

Climate Council

Planetary-hero

Living visual identity ↘

Planetary Guardians

IBM HybridCloud caseStudy still01

Endless transformation ↘

IBM Cloud

SentinelOne Hero

Evolving cybersecurity ↘

SentinelOne

Research HeroStill

Project Photoresist ↘

IBM Research

MCEC-image-5

Home of the unconventional ↘

MCEC

Eco Outdoor 1280 x 837

Crafted with wonder ↘

Eco Outdoor

Abstract image featuring colorful triangular segments radiating from a central point. The segments are in shades of blue, green, yellow, orange, and red, creating a vibrant, starburst pattern.

The Future of Discovery

Ben Royce

Platforms like ChatGPT and Gemini aren’t just tools—they signal a seismic shift in user behaviour, challenging search, content, and brand norms. Success now depends on grasping AI optimisation (AIO) and adapting fast to stay ahead. ↘

Forward Thinking

Romain Lartigue, Ed Davis, Ron Peterson, Miriam Plon Sauer, Emma Riley, Roman Ptakowski

Technology empowers designers, makers, and artists to create better user experiences, reach new audiences, and strengthen brand connections. Across industries, emerging tools are reshaping sectors and accelerating how we design the future. ↘

A person wearing glasses walks in a city street, interacting with floating augmented reality icons showing directions, reminders, and events. Colorful buildings and digital notifications surround them in a futuristic urban setting.

The Great Overlap

Paul Ostryzniuk

The metaverse provides a new landscape of undiscovered rewards and risks. By recognising and anticipating shifts in behaviours, the more open-minded will likely find greater success than those who remain steadfast to old wisdom in a new world. ↘

People walk along a rain-soaked, damaged road with a large section washed away by flooding; some carry belongings, and the sky is overcast, with more people in the distance.

AI and big data streamline the art of charitable giving

Financial Times

Donors’ funds can be used more efficiently and their impact measured when philanthropic bodies adopt new technology. ↘

Two robotic hands delicately hold a pink origami crane between their fingers, set against a pale pink background.

An automation-first mindset

Campaign

CEO and Founder AKQA Ajaz Ahmed said: “Augmentation has emerged as an exciting new terrain. By working alongside creators as a co-pilot or a digital companion, new AI tools and platforms are powering impressive productivity and taking work to the next level.” ↘

Text graphic with two sections. Top section reads Artificial Intelligence. Authentic Character. Bottom section reads From Siri to C-3PO, I, Robot and You. Background is split purple and blue.

Has AI lost the plot?

Ajaz Ahmed

When it comes to the interplay between personality and AI, we are dealing with a creature, not a bug. Or, as poet Samuel Taylor Coleridge observed two centuries ago, fables demand a “human interest” that lets us willingly suspend disbelief and immerse ourselves in the tale. ↘

A collage of close-up portraits shows the faces of diverse women of different ages, skin tones, and facial features, each photographed from just off-center, highlighting individuality and diversity.

The race to launch AI creative services

The Drum

In the nascent AI and machine learning services market, digital agencies are pursuing divergent paths on what to offer and how to build it. AKQA is initially focusing on marrying its customer experience applications with data and modelling users, in line with broader trends in marketing investment. ↘

What’s your

next frontier?
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