Recognition

AKQA honoured for pioneering invention with Creativepool Grand Prix

17 July 2025

AKQA is recognised for creative and technological expertise with eight awards across multiple categories including Artificial Intelligence, Experiential, Sustainability, and the Grand Prix in Publishing for BIRKENSTOCK The Imprints of Time.

Creativepool is a leading platform that celebrates groundbreaking campaigns, brands, agencies and talent.


Grand Prix, Publishing

BIRKENSTOCK: The Imprints of Time

For its 250-year anniversary, BIRKENSTOCK unveiled a digital encyclopedia that illuminates its rich history and enduring commitment to orthopaedics and craftsmanship. The Grand Prix for Publishing recognises the project’s detailed artistry and its celebration of shoemaking heritage and cultural relevance.

Curved strips of paper covered with many small photos radiate from a central, vertical, blank white space, creating a swirling, tunnel-like effect. The photos depict various people, objects, and scenes in different colors.

Gold, Music and Sound | Gold, Sustainability | Silver, Social Good

Museum for the United Nations – UN Live: Sounds Right

In a world-first initiative, nature earns royalties from music streaming. Sounds Right drives global conservation efforts through a model that ensures continuous funding. By featuring natural soundscapes and officially crediting NATURE, participating artists channel royalties directly to preserving the planet.

Set on a lime green background a graphic of a sphere made of leaves sits centre. The sphere has a tick on the front and a snake sitting on the top. The text, nature, now officially an artist wraps around the sphere twice.

Silver, Artificial Intelligence

Netflix: It’s What’s Inside

Storytelling and audience participation are redefined through a digital experience powered by computer-generated voice and face modelling. The “pseudogänger” concept applied AI to expand creative expression, offering a surreal twist on social interaction through a genre-bending journey of impersonation.

Eight people are on a video call with various expressions, a machine sits in the middle.

Bronze, Spatial Design | People’s Choice, Experiential

LOEWE x On: Step into Nature

Luxury retail takes a new experiential form as LOEWE x On unveiled a shoe through an immersive art installation. Cutting-edge technologies fused with artistic vision transform the role of physical retail for luxury brands in a digital world.

White letters forming the word LOVE in a playful, handwritten style are arranged on a dark, textured background resembling waves or rippling water.
People ride custom tall bicycles across a city street, passing by large posters with animal and nature images. Two women stand on the sidewalk, and buildings line both sides of the street under an overcast sky.

Bronze, Out of Home

Al Jazeera English: The Truth Uncovered

The campaign cut through surface-level headlines to expose deeper truths behind global issues. Bold wordplay, striking visuals, and omnichannel strategies demonstrated how creativity can fuel meaningful social impact.

Related Work

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AKQA honoured with five Cannes Lions ↘

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Sounds Right AKQA PR IMAGE

Sounds Right wins the Cannes Lions Innovation Grand Prix ↘

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The ONE SHOW Website

AKQA honoured with One Show Sustainable Development Goals Pencil ↘

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SR card

AKQA honoured with six Clio Music Awards ↘

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